Direct mail postcard marketing is a popular strategy for small and medium-sized businesses in Ottawa because it offers an amazing return on investment. Even with a small budget, you can directly reach your target audience, increase brand awareness, and generate sales. According to marketing expert Ed Mayer, marketing follows a 40/40/20 rule. 40 percent of your campaign’s success is based on reaching the right audience, 40 percent is based on the offer, and 20 percent is based on the presentation and format.
With that in mind, here are five tips you can take your postcard marketing campaign to the next level:
If you’re a real estate agent, does it make sense to send postcards about your home selling services to people who have just moved in? If you run a trendy downtown dance club, should you send your postcards to a retirement community? For the best results, you want to create a well-defined list that best represents your target demographics for your customers. If you plan it right, your postcards will end up in the hands of people who are receptive to your services, not homeowners who will just throw your card in the recycle bin.
Think about what you want as a customer. Sure, you can create a postcard that lets people know you run a company that does business. But to really stand out, you need to give your audience what they really want – a deal. Don’t offer a free consultation, make it something that easily translates to cold hard cash. 20% off, buy one get one, or a giveaway to the first 100 responses. Whatever offer you make, it should be time sensitive so your audience has an incentive to act fast. It should be prominently displayed on the postcard to catch attention immediately.
Remember that in marketing, presentation and formatting make a huge difference. High quality is so much more valuable than hunting around for the cheapest price. When you use high-quality ink, high-quality paper, and professional printing services, your audience can tell. Trust an Ottawa printing company like Ottawa Print to deliver stunning postcards that match your company’s branding. If you need assistance with a custom design, Ottawa Print will be happy to help you create a postcard that catches the right eyes instantly.
A clear call-to-action can make all the difference between a sale and a postcard ending up in the bin. Let your audience know exactly what you expect from them. Should they phone you? Visit the website? Head to the nearest retail location? Whatever it is, give your audience an immediate and convenient way to connect with you. Give them the option so they can choose the most comfortable way to get in touch.
Even with a well thought-out strategy, you may not get perfect results on your direct mail postcard campaign the first time. That’s why it’s important to experiment before you go with the full launch. Try a different layout, a different offer, or a different call-to-action. Find what gets the best results before proceeding with the full launch of the campaign.
Do you have any more questions about how to have a killer postcard marketing campaign? Get in touch with us, we’re here to help!
You guys did an amazing job, thank you!
We've had many, many compliments about our retractable banners. Thank you!
The flyers look great! Thank you very much for the business we will keep you in mind again!
I received the cards, perfect as usual.
Thank you for the fast and excellent service!
Thanks so much. I love the banner so much!
I would like to thank you for the great product quality of the invitation card I ordered through you.
Received my business cards today. They look great!
I received the door hangers. They're great -- thank you.
Amazing, thanks! I got the other business cards in today as well.
Just received my banner and it is wonderful. Thank you and look forward to doing business again soon.
I just received the business cards and they look very nice (exactly as I expected them to be).
Much appreciation for your time and service.
Dear Ottawa Print.
What’s the difference between one on-line printer with the same low priced business card promotion and who really gets the job done for you as they say they will - - - from all the others? …Ottawa Print actually gets the job done. Thanks Ottawa Print for coming through for me so quickly and producing my new cards fast, and delivered to my door within 3 business days - Job Well Done! Appreciated!
Thank you for the quick service.
I received the banner yesterday. It looks great and was very fast in terms of turnaround time. Thanks so much!
Thank you! You guys are always quick, friendly and on time! Pleasure doing business.
The business cards were received on time and in the expected state, thank you very much.
I will be happy to use Ottawaprint in the future.
The business cards are very nice! I am pleased with the out come yet again.. Prompt and fast delivery!
Thank you again!
I just received the delivery of the adhesive banner. Thanks very much!
Just got the plastic gift cards in the last hour and they look great!
Thank you so much once again! The sign is perfect!!
We received our banners today, just wanted to thank you, they look AMAZING!!!
Thank you kindly for the great job. We appreciate doing business with your
company. Thank you for taking your time to deliver the banners.
The brochures arrived this morning, and they look wonderful. I'm very happy with the paper and print quality. Thanks for your help!
THANK YOU – THANK YOU – THANK YOU!!!!!!!!!
It looks AMAZING – we are so impressed with such a tight turn over you were able to make it happen!
We will not hesitate to recommend Ottawa Print to all of our clients!
I got my business cards and they look great! So thank you for all your hard work.
I received the new cards today and I'm happy to say they're great! I'll be sure to use your services again and recommend you to others.
Wow that was fast! It is perfect.
Got the brochures on Tuesday! Thanks a lot to all of you!
Really appreciate it!
You guys are great, thanks !
Hello, I just received the delivery. Thank you so much it looks absolutely terrific!
We received the banners.
Many thanks. Looks great.
We received the business cards and they all look great!
We received our banner and it looks FANTASTIC!!!! Thank you so much for a great product and a super speedy delivery!!!
I really appreciate your help!
Thanks, I got the business cards! They look amazing.
Thanks very much, we just received the order and the business cards look very professional, and my bosses are happy with the result.
I just received my very first order that I placed with you, and wanted to let you know that I am extremely happy with the final product. Being a graphic designer, I have worked with many local printers, and I tend to be very picky, but your service is perfect. It is trimmed properly, the colours look great, and the spot varnish is very precise. On top of that it arrived at my door a day earlier than estimated! I was a little hesitant to place the order at first because I could not believe that I can get 18pt thick cards with a matte lamination at such a competitive price, but I'm so happy with the purchase that my next printing job is already in the works. I will definitely be recommending your services to all my clients. Thank you very much for a great customer experience.