- Business Card Printing
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Ottawa Postcard Printing
Mid-High End Postcards. With smooth gloss or matte lamination.
$159.00 SALE: $144.00
High End Postcards - Matte laminated. Spot gloss varnish any area of the card.
$139.00 SALE: $129.00
Benefits of Custom Postcards
Custom postcards offer a range of benefits for businesses and individuals looking to promote their brand, product, or service. Here are some of the advantages of using custom postcards:
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Cost-effective: Custom postcards are an affordable way to reach a large audience, making them an excellent choice for businesses on a budget. You can achieve significant marketing impact without breaking the bank.
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Fast turnaround: With fast printing and production options, custom postcards can be quickly designed, printed, and mailed to your target audience. This ensures your message reaches potential customers in a timely manner.
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Versatile: Custom postcards can be used for a variety of purposes, including direct mail, event handouts, and packaging inserts. Their flexibility makes them suitable for numerous marketing strategies.
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Personalized: With the ability to customize the design, paper, and finish, custom postcards can be tailored to fit your brand’s unique style and message. This personalization helps your postcards stand out and resonate with your audience.
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Measurable results: With the ability to track responses and conversions, custom postcards can provide measurable results and help you refine your marketing strategy. This data-driven approach ensures you can continually improve your campaigns.
5 Tips for a Killer Custom Postcards Marketing Campaign
Direct mail postcard marketing is a popular strategy for small and medium-sized businesses in Ottawa because it offers an amazing return on investment. Even with a small budget, you can directly reach your target audience, increase brand awareness, and generate sales. According to marketing expert Ed Mayer, marketing follows a 40/40/20 rule. 40 percent of your campaign’s success is based on reaching the right audience, 40 percent is based on the offer, and 20 percent is based on the presentation and format.
Choosing the right paper can significantly enhance the postcard's effectiveness, with various paper stocks, finishes, and sizes available to suit different needs. Additionally, selecting uncoated cardstock options is ideal for products that customers may need to write on, ensuring both quality and practicality.
With that in mind, here are five tips you can take your postcard marketing campaign to the next level:
Start With a Targeted List
If you’re a real estate agent, does it make sense to send postcards about your home selling services to people who have just moved in? If you run a trendy downtown dance club, should you send your postcards to a retirement community? For the best results, you want to create a well-defined list that best represents your target demographics for your customers. If you plan it right, your postcards will end up in the hands of people who are receptive to your services, not homeowners who will just throw your card in the recycle bin.
Promote a Great Offer
Think about what you want as a customer. Sure, you can create a postcard or business card that lets people know you run a company that does business. But to really stand out, you need to give your audience what they really want – a deal. Don’t offer a free consultation, make it something that easily translates to cold hard cash. 20% off, buy one get one, or a giveaway to the first 100 responses. Whatever offer you make, it should be time sensitive so your audience has an incentive to act fast. It should be prominently displayed on the postcard to catch attention immediately.
When choosing the right size for your postcard, consider options such as 4” x 6”, 5” x 7”, 6” x 9”, or 5.5” x 8.5”.
High-Quality Postcard Design Presentation
Remember that in marketing, presentation and formatting make a huge difference. High quality is so much more valuable than hunting around for the cheapest price. When you use high-quality ink, high-quality paper, and professional printing services, your audience can tell. There are various paper stocks, finishes, and sizes available, and the choice of papers can enhance the overall quality and effectiveness of the postcards, particularly in relation to their design and usage as promotional materials. Trust an Ottawa printing company like Ottawa Print to deliver stunning postcards that match your company’s branding. If you need assistance with a custom design, Ottawa Print will be happy to help you create a postcard that catches the right eyes instantly.
Postcard Design
Designing a custom postcard requires careful consideration of several factors, including the size, paper, and finish. Here are some tips to help you create an effective postcard design:
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Choose the right size: Select a postcard size that fits your needs, such as 4” x 6”, 5” x 7”, or 6” x 9”. The right size ensures your postcard is both eye-catching and practical for mailing.
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Select the right paper: Choose from a range of paper options, including matte, glossy, and soft touch, to find the one that best suits your design. The paper you select can significantly impact the look and feel of your postcard.
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Use high-quality images: Use high-resolution images and artwork to ensure your postcard looks professional and eye-catching. High-quality visuals can make a strong impression on your audience.
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Keep it simple: Keep your design simple and focused on the key message or offer. Avoid clutter and ensure your main points are easily readable.
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Use templates: Use pre-designed templates to help you get started and ensure your postcard meets Canada Post’s requirements. Templates can save time and ensure your design is print-ready.
Clear Call-To-Action
A clear call-to-action can make all the difference between a sale and a postcard ending up in the bin. Let your audience know exactly what you expect from them. Should they phone you? Visit the website? Head to the nearest retail location? Whatever it is, give your audience an immediate and convenient way to connect with you. Give them the option so they can choose the most comfortable way to get in touch.
Experiment and Track the Results
Even with a well thought-out strategy, you may not get perfect results on your direct mail postcard campaign the first time. That’s why it’s important to experiment before you go with the full launch. Try a different layout, a different offer, or a different call-to-action. Find what gets the best results before proceeding with the full launch of the campaign.
Do you have any more questions about how to have a killer postcard marketing campaign? Get in touch with us, we’re here to help!
Postcard Printing and Production
Once you’ve designed your custom postcard, it’s time to think about printing and production. Here are some factors to consider:
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Printing options: Choose from a range of printing options, including digital, offset, and screen printing, to find the one that best suits your needs. Each method has its own advantages, so select the one that aligns with your project requirements.
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Paper options: Select from a range of paper options, including coated and uncoated cardstock, to find the one that best suits your design. The right paper can enhance the overall appearance and durability of your postcard.
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Finishing options: Choose from a range of finishing options, including scoring, folding, and binding, to add a professional touch to your postcard. Special finishes can make your postcard stand out and leave a lasting impression.
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Quantity: Determine the quantity of postcards you need, from a small batch to a large order. Knowing your quantity helps in planning and budgeting for your campaign.
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Turnaround time: Choose a printing and production timeline that meets your needs, from fast turnaround to standard production times. Timely delivery ensures your postcards reach your audience when it matters most.
By considering these factors, you can ensure your custom postcards are printed to the highest standards and delivered on time, making your marketing campaign a success.
