Direct mail postcard marketing is a popular strategy for small and medium-sized businesses in Ottawa because it offers an amazing return on investment. Even with a small budget, you can directly reach your target audience, increase brand awareness, and generate sales. According to marketing expert Ed Mayer, marketing follows a 40/40/20 rule. 40 percent of your campaign’s success is based on reaching the right audience, 40 percent is based on the offer, and 20 percent is based on the presentation and format.
With that in mind, here are five tips you can take your postcard marketing campaign to the next level:
If you’re a real estate agent, does it make sense to send postcards about your home selling services to people who have just moved in? If you run a trendy downtown dance club, should you send your postcards to a retirement community? For the best results, you want to create a well-defined list that best represents your target demographics for your customers. If you plan it right, your postcards will end up in the hands of people who are receptive to your services, not homeowners who will just throw your card in the recycle bin.
Think about what you want as a customer. Sure, you can create a postcard that lets people know you run a company that does business. But to really stand out, you need to give your audience what they really want – a deal. Don’t offer a free consultation, make it something that easily translates to cold hard cash. 20% off, buy one get one, or a giveaway to the first 100 responses. Whatever offer you make, it should be time sensitive so your audience has an incentive to act fast. It should be prominently displayed on the postcard to catch attention immediately.
Remember that in marketing, presentation and formatting make a huge difference. High quality is so much more valuable than hunting around for the cheapest price. When you use high-quality ink, high-quality paper, and professional printing services, your audience can tell. Trust an Ottawa printing company like Ottawa Print to deliver stunning postcards that match your company’s branding. If you need assistance with a custom design, Ottawa Print will be happy to help you create a postcard that catches the right eyes instantly.
A clear call-to-action can make all the difference between a sale and a postcard ending up in the bin. Let your audience know exactly what you expect from them. Should they phone you? Visit the website? Head to the nearest retail location? Whatever it is, give your audience an immediate and convenient way to connect with you. Give them the option so they can choose the most comfortable way to get in touch.
Even with a well thought-out strategy, you may not get perfect results on your direct mail postcard campaign the first time. That’s why it’s important to experiment before you go with the full launch. Try a different layout, a different offer, or a different call-to-action. Find what gets the best results before proceeding with the full launch of the campaign.
Do you have any more questions about how to have a killer postcard marketing campaign? Get in touch with us, we’re here to help!
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