Are you organizing a booth at an upcoming trade show in Ottawa? In a sea of hundreds of other booths, some run by companies who exist solely for trade shows, it can be difficult to stand out in a crowd. With these tips and help from Ottawa Printing, you can make your trade show booth stand out and get the brand exposure and sales you expect:
Trade shows have massive floor space. You want to have professional and attractive signage that draws eyes from the other side of the room, and also compels visitors to stop in instead of walking by. At Ottawa Printing, we offer banners, retractable banner displays, instant backdrops and fabric popup displays. You can design these banners to perfectly reflect your branding. They are easy to transport and can be set up and taken down in a flash.
Once your signs attract willing eyes, you want to keep them interested with materials that explain your products and services. At Ottawa Printing, we can help you with everything from brochures and flyers to catalogs and booklets to communicate your products and services.
Trade shows should be used as an opportunity to schmooze and interact with customers in person, face-to-face. Successful trade show booths have some kind of interactive element or demo. Involve your audience and give them a break from the usual robotic sales pitches.
Some companies work well with the basic face-to-face elements, but if used wisely technology can really provide a boost to your trade show booth. If you offer a service that can’t really be demonstrated in a trade show environment, have an HDTV which shows video of what your company does. Have a tablet for mobile sign-ups, or use interactive touch screens to connect with visitors.
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