There is no one perfect marketing tool to promote your brand, but considering postcards as part of your branding initiative makes solid business sense for several reasons.
Postcards aren’t just for mailing. They can also be a stellar conversation starter during trade shows or other events. Postcards are generally printed on thicker card stock and are more durable than items such as flyers or half-sheets of printed information. Their size makes them big enough to pack eye-catching graphics and information on, yet small enough that potential customers can put them on a fridge or in a purse without taking up too much room.
In general, you can get postcards printed online for a fraction of the cost of producing other marketing materials or giveaways. When you want to stand out from the crowd, postcards offer the personal touch and versatility that most other marketing methods can't match. Have only a small marketing budget? No problem! Postcards have great value for the size and the marketing message on them really packs a punch. Want to make an even bigger impression? Postcards come in a variety of sizes to meet your needs.
Mailing inexpensive postcards can be a great way to drive foot traffic with an offer or discount code. Postcards from Ottawa Print also offer a way to extend your brand outside normal channels by reinforcing your logo, colours and messaging to a new medium. Email is so prevalent these days that good old-fashioned physical mailings can capture new attention.
Smart data mining of your customer database should provide you with a list of your best quality customers. Incentivize those customers to do business with you, or offer customized offers for different market segments. The beauty of postcards is that they offer mass customization without excessive additional cost. Want to A/B test two different messages? Try sending each message to a small portion of your customer list and see which segment responds the best!
Online printing companies often offer to do the mailing for you when you order their postcards, so mailing postcards becomes as easy as uploading your graphics and message and uploading your customer list. Individual letter mailings can be much more time-intensive and involved and may not generate the return needed for the additional cost.
Postcard marketing is a flexible way to extend your brand, keeping your name, logo and messages in front of customers in a variety of ways. Order postcards through Ottawa Print and make a lasting impression on your customers.
We received our banner and it looks FANTASTIC!!!! Thank you so much for a great product and a super speedy delivery!!!
I really appreciate your help!
We received the business cards and they all look great!
Hello Tim and Team,
Thank you for the Banner print.
The process was easy and the outcome was amazing and right on time.
Got the brochures on Tuesday! Thanks a lot to all of you!
Really appreciate it!
Awesome customer relations and work!
People at the show were very impressed as well as myself!
The yearbooks look STUNNING. The quality is top notch.
I received the cards, perfect as usual.
Thank you so much for your help with the signage. Everything has been received and everything looked great!
I just wanted to thank you guys so much for the banner, we were blown-away by it and we were so excited!!
Just received my banner and it is wonderful. Thank you and look forward to doing business again soon.
I appreciate your consistent quality
Thanks very much, we just received the order and the business cards look very professional, and my bosses are happy with the result.
The cards just arrived and they look great!
Thanks, I got the business cards! They look amazing.
We loved the waterproof sticker labels we received a few weeks ago!
We've had many, many compliments about our retractable banners. Thank you!
Wow, this is amazing how fast you were able to get these cards printed and shipped to us.
Thanks a lot for the great products! You guys sent us our order in no time!!! I really am satisfied with the quality of the product!
Will definitely refer you
Amazing, thanks! I got the other business cards in today as well.
A quick note to let you know that our banner has arrived and it looks great! Thank you so much for your help and I look forward to working with Ottawa Print again.
Thanks so much. I love the banner so much!
The business cards were received on time and in the expected state, thank you very much.
I will be happy to use Ottawaprint in the future.
You guys are great, thanks !
You guys did an amazing job, thank you!
Thank you so much once again! The sign is perfect!!
Thank you for the fast and excellent service!
I received the banner yesterday. It looks great and was very fast in terms of turnaround time. Thanks so much!
I received my order today. The manuals look great.
Thank you so much!
The business cards are very nice! I am pleased with the out come yet again.. Prompt and fast delivery!
Thank you again!
We received our banners today, just wanted to thank you, they look AMAZING!!!
I would like to thank you for the great product quality of the invitation card I ordered through you.
Thank you! You guys are always quick, friendly and on time! Pleasure doing business.
Thank you very much for the amazing Tent!! Everyone loved the design. And, it was so easy to assemble.
Received my business cards today. They look great!
I received the door hangers. They're great -- thank you.
Wow that was fast! It is perfect.
Thank you to the Ottawa Print team for your prompt service. I have our order now. The business cards look great.
I just wanted to say thanks to the team for doing such a great job on the backdrop!
Tim and Team. I received my business cards today. Great package, great production! I am really pleased with the work.
Thank you kindly for the great job. We appreciate doing business with your
company. Thank you for taking your time to deliver the banners.
I just received the business cards and they look very nice (exactly as I expected them to be).
Much appreciation for your time and service.
THANK YOU – THANK YOU – THANK YOU!!!!!!!!!
It looks AMAZING – we are so impressed with such a tight turn over you were able to make it happen!
We will not hesitate to recommend Ottawa Print to all of our clients!
Order just arrived
they are spectacular
I received the new cards today and I'm happy to say they're great! I'll be sure to use your services again and recommend you to others.
Just got the plastic gift cards in the last hour and they look great!
I wanted to share with you that we received our items recently ordered (A-frame, tablecloths, banners, etc) and I wanted to share that I was impressed about the quick turn around time and the quality of the printing. Your team did a great job!
Thank you for all of your hard work!
I had called the number to speak to somebody about getting some cards done and the gentlemen who answered was very kind, patient and helpful. Not too sure what his name was but he walked me through the process and was very pleasant to speak with. My business cards have arrived and I cannot express in words how pleased I am with them. From online order to my door in a week. Just placed a second order to have my vertical ones done for my Macramé pieces. What a fantastic experience. :)
I got my business cards and they look great! So thank you for all your hard work.
The flyers look great! Thank you very much for the business we will keep you in mind again!
I received the books last week ... they are Awesome!
Thank you, phenomenal work!
The brochures arrived this morning, and they look wonderful. I'm very happy with the paper and print quality. Thanks for your help!
Thank you for the banner!
Wow, it arrived already. Your team did that order really fast. Thank you
Hello, I just received the delivery. Thank you so much it looks absolutely terrific!
Just to let you know that I received the order of banners today.
Thanks very much for your great service. I'll be sure to recommend should anyone ask me where I got them printed.
We received the banners.
Many thanks. Looks great.
Thank you for the poster: I received it and it's super. Can't wait to put it on display
I just received my very first order that I placed with you, and wanted to let you know that I am extremely happy with the final product. Being a graphic designer, I have worked with many local printers, and I tend to be very picky, but your service is perfect. It is trimmed properly, the colours look great, and the spot varnish is very precise. On top of that it arrived at my door a day earlier than estimated! I was a little hesitant to place the order at first because I could not believe that I can get 18pt thick cards with a matte lamination at such a competitive price, but I'm so happy with the purchase that my next printing job is already in the works. I will definitely be recommending your services to all my clients. Thank you very much for a great customer experience.
I just wanted to take a moment to thank you. The cards just arrived, and they look great!
I just received the delivery of the adhesive banner. Thanks very much!
Thank you, the banner looks excellent!
Dear Ottawa Print.
What’s the difference between one on-line printer with the same low priced business card promotion and who really gets the job done for you as they say they will - - - from all the others? …Ottawa Print actually gets the job done. Thanks Ottawa Print for coming through for me so quickly and producing my new cards fast, and delivered to my door within 3 business days - Job Well Done! Appreciated!
Thank you for the quick service.
I just wanted to let you know that we've received the banner and we are very happy with the result. Thank you very much!
The Ottawa Aboriginal Coalition loved the banners. You did a great job.
Thank you so much for your services OttawaPrint.com, for our agency! It is so handy to have a local company that can create our business cards and printed needs so well and in a timely manner. We love the online ordering system that makes it so simple.
Hello. Thank you for your service. I sent my order in and easily uploaded the artwork.
Great job on the banners! They look amazing and I received them in Quebec City on time.
The posters have been received.
They look great and we thank you for your prompt delivery.
They will surely be talk of the event… great job! ;)
If anyone asks – we will 100% give your company creds!!!
Thank you again,