There is no one perfect marketing tool to promote your brand, but considering postcards as part of your branding initiative makes solid business sense for several reasons.
Postcards aren’t just for mailing. They can also be a stellar conversation starter during trade shows or other events. Postcards are generally printed on thicker card stock and are more durable than items such as flyers or half-sheets of printed information. Their size makes them big enough to pack eye-catching graphics and information on, yet small enough that potential customers can put them on a fridge or in a purse without taking up too much room.
In general, you can get postcards printed online for a fraction of the cost of producing other marketing materials or giveaways. When you want to stand out from the crowd, postcards offer the personal touch and versatility that most other marketing methods can't match. Have only a small marketing budget? No problem! Postcards have great value for the size and the marketing message on them really packs a punch. Want to make an even bigger impression? Postcards come in a variety of sizes to meet your needs.
Mailing inexpensive postcards can be a great way to drive foot traffic with an offer or discount code. Postcards from Ottawa Print also offer a way to extend your brand outside normal channels by reinforcing your logo, colours and messaging to a new medium. Email is so prevalent these days that good old-fashioned physical mailings can capture new attention.
Smart data mining of your customer database should provide you with a list of your best quality customers. Incentivize those customers to do business with you, or offer customized offers for different market segments. The beauty of postcards is that they offer mass customization without excessive additional cost. Want to A/B test two different messages? Try sending each message to a small portion of your customer list and see which segment responds the best!
Online printing companies often offer to do the mailing for you when you order their postcards, so mailing postcards becomes as easy as uploading your graphics and message and uploading your customer list. Individual letter mailings can be much more time-intensive and involved and may not generate the return needed for the additional cost.
Postcard marketing is a flexible way to extend your brand, keeping your name, logo and messages in front of customers in a variety of ways. Order postcards through Ottawa Print and make a lasting impression on your customers.
I just received the business cards and they look very nice (exactly as I expected them to be).
Much appreciation for your time and service.
Thank you for the fast and excellent service!
We received our banners today, just wanted to thank you, they look AMAZING!!!
Hello Tim and Team,
Thank you for the Banner print.
The process was easy and the outcome was amazing and right on time.
Just got the plastic gift cards in the last hour and they look great!
Order just arrived
they are spectacular
You guys are great, thanks !
The brochures arrived this morning, and they look wonderful. I'm very happy with the paper and print quality. Thanks for your help!
Thanks, I got the business cards! They look amazing.
I just wanted to take a moment to thank you. The cards just arrived, and they look great!
Thank you! You guys are always quick, friendly and on time! Pleasure doing business.
I received the banner yesterday. It looks great and was very fast in terms of turnaround time. Thanks so much!
I just received my very first order that I placed with you, and wanted to let you know that I am extremely happy with the final product. Being a graphic designer, I have worked with many local printers, and I tend to be very picky, but your service is perfect. It is trimmed properly, the colours look great, and the spot varnish is very precise. On top of that it arrived at my door a day earlier than estimated! I was a little hesitant to place the order at first because I could not believe that I can get 18pt thick cards with a matte lamination at such a competitive price, but I'm so happy with the purchase that my next printing job is already in the works. I will definitely be recommending your services to all my clients. Thank you very much for a great customer experience.
You guys did an amazing job, thank you!
The business cards were received on time and in the expected state, thank you very much.
I will be happy to use Ottawaprint in the future.
We've had many, many compliments about our retractable banners. Thank you!
We received the banners.
Many thanks. Looks great.
Just to let you know that I received the order of banners today.
Thanks very much for your great service. I'll be sure to recommend should anyone ask me where I got them printed.
Wow that was fast! It is perfect.
Thanks so much. I love the banner so much!
The flyers look great! Thank you very much for the business we will keep you in mind again!
Thank you so much once again! The sign is perfect!!
Dear Ottawa Print.
What’s the difference between one on-line printer with the same low priced business card promotion and who really gets the job done for you as they say they will - - - from all the others? …Ottawa Print actually gets the job done. Thanks Ottawa Print for coming through for me so quickly and producing my new cards fast, and delivered to my door within 3 business days - Job Well Done! Appreciated!
Thank you for the quick service.
Hello, I just received the delivery. Thank you so much it looks absolutely terrific!
I received the new cards today and I'm happy to say they're great! I'll be sure to use your services again and recommend you to others.
Wow, this is amazing how fast you were able to get these cards printed and shipped to us.
Thank you to the Ottawa Print team for your prompt service. I have our order now. The business cards look great.
I just wanted to say thanks to the team for doing such a great job on the backdrop!
The posters have been received.
They look great and we thank you for your prompt delivery.
They will surely be talk of the event… great job! ;)
If anyone asks – we will 100% give your company creds!!!
Thank you again,
I received the cards, perfect as usual.
Amazing, thanks! I got the other business cards in today as well.
The cards just arrived and they look great!
I received the door hangers. They're great -- thank you.
Tim and Team. I received my business cards today. Great package, great production! I am really pleased with the work.
A quick note to let you know that our banner has arrived and it looks great! Thank you so much for your help and I look forward to working with Ottawa Print again.
We received our banner and it looks FANTASTIC!!!! Thank you so much for a great product and a super speedy delivery!!!
I really appreciate your help!
I just received the delivery of the adhesive banner. Thanks very much!
Just received my banner and it is wonderful. Thank you and look forward to doing business again soon.
Thanks very much, we just received the order and the business cards look very professional, and my bosses are happy with the result.
I got my business cards and they look great! So thank you for all your hard work.
Received my business cards today. They look great!
Thank you so much for your services OttawaPrint.com, for our agency! It is so handy to have a local company that can create our business cards and printed needs so well and in a timely manner. We love the online ordering system that makes it so simple.
I just wanted to let you know that we've received the banner and we are very happy with the result. Thank you very much!
Thank you kindly for the great job. We appreciate doing business with your
company. Thank you for taking your time to deliver the banners.
Got the brochures on Tuesday! Thanks a lot to all of you!
Really appreciate it!
The business cards are very nice! I am pleased with the out come yet again.. Prompt and fast delivery!
Thank you again!
We received the business cards and they all look great!
THANK YOU – THANK YOU – THANK YOU!!!!!!!!!
It looks AMAZING – we are so impressed with such a tight turn over you were able to make it happen!
We will not hesitate to recommend Ottawa Print to all of our clients!
I would like to thank you for the great product quality of the invitation card I ordered through you.