Those who know anything about marketing and online printing know the value of a good colour palette. The colours you choose to represent your brand can make a big difference in the success of your endeavours. Pick the wrong palette and you give your clientele the wrong idea about your company. You need to know how important it is to choose the correct colour palette for your brand, and you have to know how to do that.
Did you know that colour combinations have a direct and immediate effect on human behaviour? Subdued colours, pastels, and neutrals are quite calming to a person’s psyche. As a stark contrast, bright colours, neon hues, and primaries are more stimulating. You’ll want to use this knowledge to help you choose the perfect colour palette for your brand.
Granted, there are literally thousands of colours from which to choose. However, knowing how colours affect behavior and understanding how your company is related to that will most certainly help. When choosing your favorite colours, be sure to consider the following:
Was your brand created to inspire people or to calm them? Are you providing a service that requires them to act quickly or is your brand representing something timeless? The colours you choose for your brand will have to showcase this decision, so choose wisely.
The mood of your brand is also very important. Aside from the message you wish to share with your potential clientele, their demeanour when approaching your company matters as well. Choose a palette that serve dual purposes – something colourful that creates a number of different emotions. This will help your company reach the maximum number of clients within your chosen demographic.
Speaking of demographic, the type of people you reach with the colours of your brand is vital. Catching the attention of the right customers is what determines the success of your company. You probably wouldn’t use neon colours to attract a group of solemn people, nor would you use subdued colours to get people excited about your goods or services.
Take the time to consider how colours change the world’s perspective of your brand. Choose wisely. The colour palette you pick will become your company’s legacy. Once you settle on a colour palette, come to Ottawa print for all of your online printing needs.
The yearbooks look STUNNING. The quality is top notch.
Thank you so much once again! The sign is perfect!!
Amazing, thanks! I got the other business cards in today as well.
Thank you to the Ottawa Print team for your prompt service. I have our order now. The business cards look great.
Thanks a lot for the great products! You guys sent us our order in no time!!! I really am satisfied with the quality of the product!
Will definitely refer you
We've had many, many compliments about our retractable banners. Thank you!
We loved the waterproof sticker labels we received a few weeks ago!
The posters have been received.
They look great and we thank you for your prompt delivery.
They will surely be talk of the event… great job! ;)
If anyone asks – we will 100% give your company creds!!!
Thank you again,
I just wanted to let you know that we've received the banner and we are very happy with the result. Thank you very much!
Dear Ottawa Print.
What’s the difference between one on-line printer with the same low priced business card promotion and who really gets the job done for you as they say they will - - - from all the others? …Ottawa Print actually gets the job done. Thanks Ottawa Print for coming through for me so quickly and producing my new cards fast, and delivered to my door within 3 business days - Job Well Done! Appreciated!
Thank you for the quick service.
I just received the delivery of the adhesive banner. Thanks very much!
Received my business cards today. They look great!
The business cards were received on time and in the expected state, thank you very much.
I will be happy to use Ottawaprint in the future.
The brochures arrived this morning, and they look wonderful. I'm very happy with the paper and print quality. Thanks for your help!
I had called the number to speak to somebody about getting some cards done and the gentlemen who answered was very kind, patient and helpful. Not too sure what his name was but he walked me through the process and was very pleasant to speak with. My business cards have arrived and I cannot express in words how pleased I am with them. From online order to my door in a week. Just placed a second order to have my vertical ones done for my Macramé pieces. What a fantastic experience. :)
I received the new cards today and I'm happy to say they're great! I'll be sure to use your services again and recommend you to others.
I just received the business cards and they look very nice (exactly as I expected them to be).
Much appreciation for your time and service.
I appreciate your consistent quality
I received the cards, perfect as usual.
I just received my very first order that I placed with you, and wanted to let you know that I am extremely happy with the final product. Being a graphic designer, I have worked with many local printers, and I tend to be very picky, but your service is perfect. It is trimmed properly, the colours look great, and the spot varnish is very precise. On top of that it arrived at my door a day earlier than estimated! I was a little hesitant to place the order at first because I could not believe that I can get 18pt thick cards with a matte lamination at such a competitive price, but I'm so happy with the purchase that my next printing job is already in the works. I will definitely be recommending your services to all my clients. Thank you very much for a great customer experience.
We received the business cards and they all look great!
Wow that was fast! It is perfect.
The flyers look great! Thank you very much for the business we will keep you in mind again!
A quick note to let you know that our banner has arrived and it looks great! Thank you so much for your help and I look forward to working with Ottawa Print again.
Thanks, I got the business cards! They look amazing.
We received our banners today, just wanted to thank you, they look AMAZING!!!
Wow, this is amazing how fast you were able to get these cards printed and shipped to us.
I received the door hangers. They're great -- thank you.
Tim and Team. I received my business cards today. Great package, great production! I am really pleased with the work.
I just wanted to take a moment to thank you. The cards just arrived, and they look great!
THANK YOU – THANK YOU – THANK YOU!!!!!!!!!
It looks AMAZING – we are so impressed with such a tight turn over you were able to make it happen!
We will not hesitate to recommend Ottawa Print to all of our clients!
I received the books last week ... they are Awesome!
Thank you, phenomenal work!
We received our banner and it looks FANTASTIC!!!! Thank you so much for a great product and a super speedy delivery!!!
I really appreciate your help!
I would like to thank you for the great product quality of the invitation card I ordered through you.
Order just arrived
they are spectacular
The cards just arrived and they look great!
Thank you for the fast and excellent service!
You guys are great, thanks !
We received the banners.
Many thanks. Looks great.
I just wanted to say thanks to the team for doing such a great job on the backdrop!
Just got the plastic gift cards in the last hour and they look great!
Thanks very much, we just received the order and the business cards look very professional, and my bosses are happy with the result.
Hello. Thank you for your service. I sent my order in and easily uploaded the artwork.
The business cards are very nice! I am pleased with the out come yet again.. Prompt and fast delivery!
Thank you again!
Wow, it arrived already. Your team did that order really fast. Thank you
Thank you so much for your services OttawaPrint.com, for our agency! It is so handy to have a local company that can create our business cards and printed needs so well and in a timely manner. We love the online ordering system that makes it so simple.
I got my business cards and they look great! So thank you for all your hard work.
Thank you kindly for the great job. We appreciate doing business with your
company. Thank you for taking your time to deliver the banners.
Thank you! You guys are always quick, friendly and on time! Pleasure doing business.
Just received my banner and it is wonderful. Thank you and look forward to doing business again soon.
Thanks so much. I love the banner so much!
You guys did an amazing job, thank you!
Just to let you know that I received the order of banners today.
Thanks very much for your great service. I'll be sure to recommend should anyone ask me where I got them printed.
Hello Tim and Team,
Thank you for the Banner print.
The process was easy and the outcome was amazing and right on time.
Hello, I just received the delivery. Thank you so much it looks absolutely terrific!
Got the brochures on Tuesday! Thanks a lot to all of you!
Really appreciate it!
I received the banner yesterday. It looks great and was very fast in terms of turnaround time. Thanks so much!