There is no doubt there are colour differences between what is on a digital screen and what gets printed off onto paper. But why does this phenomenon occur?
Colours will never match perfectly from one format to the other because printable colour does not have the same range of colour a light sourced system has (i.e. computer screens). On digital layouts like computer monitors, colours are mixed using red, blue and green light to create most of the colours in the visible spectrum. When all three colours are mixed at their highest intensity, white is achieved.
When coloured images are printed off with offset and digital printing, the basic colour palate is different. Most printable colours are created by mixing Yellow, Cyan, Magenta and Black using a method called subtractive colour mixing. It is called subtractive colour mixing because the ink absorbs all the visible light except for the colour it is trying to display on the paper.
Since blank paper technically has colour, the paper one uses to print on can influence changes in the colour from what is seen on a digital screen and the final product. This is due to the colour of light being reflected from the paper and varies depending on whether one uses ivory coloured paper or a different form of an off-white.
Another way colour can change from digital to printed format is through variations of computer monitor calibration. Similar to walking into an electronics store and noticing the differences in colour on the televisions on display (all showing the same image), computer monitors all show differences in colour. This is because computer monitors are all calibrated differently.
Colour also will vary depending on the method of printing used. If one were to print the same image from an inkjet printer, an offset press, and a digital press, one would notice the colours vary. One applies liquid ink directly to the paper, one uses powdered toner and heat, and another creates plates of ink coloured layers. Even though they all use the same CMYK colour mixing format, the method of production can cause the colours to appear significantly different.
Based on these issues, creating a consistency between what is on a digital screen and what is printed off can be a troublesome task. However, certain colour systems can be put in place to help achieve the most consistent product. The most popular one used by designers is the Pantone Matching System. Colours are matched with a colour on the Pantone Matching system to give it the best consistency when it is printed off.
Regardless of these variations, Ottawa Printing can make your colours pop with high-quality printing delivered fast using the latest in colour printing technology. Ottawa Print’s attention to detail and passionate care is what helps give you the most consistent and alluring product possible.
I received the banner yesterday. It looks great and was very fast in terms of turnaround time. Thanks so much!
Thanks so much. I love the banner so much!
The brochures arrived this morning, and they look wonderful. I'm very happy with the paper and print quality. Thanks for your help!
I just received the business cards and they look very nice (exactly as I expected them to be).
Much appreciation for your time and service.
The business cards are very nice! I am pleased with the out come yet again.. Prompt and fast delivery!
Thank you again!
We've had many, many compliments about our retractable banners. Thank you!
Amazing, thanks! I got the other business cards in today as well.
The cards just arrived and they look great!
We received the banners.
Many thanks. Looks great.
We received our banners today, just wanted to thank you, they look AMAZING!!!
I received the cards, perfect as usual.
Received my business cards today. They look great!
Thank you so much for your services OttawaPrint.com, for our agency! It is so handy to have a local company that can create our business cards and printed needs so well and in a timely manner. We love the online ordering system that makes it so simple.
We received the business cards and they all look great!
Wow, this is amazing how fast you were able to get these cards printed and shipped to us.
Just received my banner and it is wonderful. Thank you and look forward to doing business again soon.
We loved the waterproof sticker labels we received a few weeks ago!
Got the brochures on Tuesday! Thanks a lot to all of you!
Really appreciate it!
I just wanted to say thanks to the team for doing such a great job on the backdrop!
I just wanted to let you know that we've received the banner and we are very happy with the result. Thank you very much!
I just received the delivery of the adhesive banner. Thanks very much!
Hello. Thank you for your service. I sent my order in and easily uploaded the artwork.
THANK YOU – THANK YOU – THANK YOU!!!!!!!!!
It looks AMAZING – we are so impressed with such a tight turn over you were able to make it happen!
We will not hesitate to recommend Ottawa Print to all of our clients!
Thank you for the fast and excellent service!
Thank you kindly for the great job. We appreciate doing business with your
company. Thank you for taking your time to deliver the banners.
Hello Tim and Team,
Thank you for the Banner print.
The process was easy and the outcome was amazing and right on time.
Dear Ottawa Print.
What’s the difference between one on-line printer with the same low priced business card promotion and who really gets the job done for you as they say they will - - - from all the others? …Ottawa Print actually gets the job done. Thanks Ottawa Print for coming through for me so quickly and producing my new cards fast, and delivered to my door within 3 business days - Job Well Done! Appreciated!
Thank you for the quick service.
I appreciate your consistent quality
You guys did an amazing job, thank you!
Thank you to the Ottawa Print team for your prompt service. I have our order now. The business cards look great.
I would like to thank you for the great product quality of the invitation card I ordered through you.
Thanks a lot for the great products! You guys sent us our order in no time!!! I really am satisfied with the quality of the product!
Will definitely refer you
I received the new cards today and I'm happy to say they're great! I'll be sure to use your services again and recommend you to others.
Wow that was fast! It is perfect.
You guys are great, thanks !
Thank you! You guys are always quick, friendly and on time! Pleasure doing business.
I got my business cards and they look great! So thank you for all your hard work.
Hello, I just received the delivery. Thank you so much it looks absolutely terrific!
Thanks very much, we just received the order and the business cards look very professional, and my bosses are happy with the result.
The business cards were received on time and in the expected state, thank you very much.
I will be happy to use Ottawaprint in the future.
I received the door hangers. They're great -- thank you.
Order just arrived
they are spectacular
Thanks, I got the business cards! They look amazing.
Thank you so much once again! The sign is perfect!!
Just to let you know that I received the order of banners today.
Thanks very much for your great service. I'll be sure to recommend should anyone ask me where I got them printed.
I just wanted to take a moment to thank you. The cards just arrived, and they look great!
Tim and Team. I received my business cards today. Great package, great production! I am really pleased with the work.
A quick note to let you know that our banner has arrived and it looks great! Thank you so much for your help and I look forward to working with Ottawa Print again.
I just received my very first order that I placed with you, and wanted to let you know that I am extremely happy with the final product. Being a graphic designer, I have worked with many local printers, and I tend to be very picky, but your service is perfect. It is trimmed properly, the colours look great, and the spot varnish is very precise. On top of that it arrived at my door a day earlier than estimated! I was a little hesitant to place the order at first because I could not believe that I can get 18pt thick cards with a matte lamination at such a competitive price, but I'm so happy with the purchase that my next printing job is already in the works. I will definitely be recommending your services to all my clients. Thank you very much for a great customer experience.
The flyers look great! Thank you very much for the business we will keep you in mind again!
The posters have been received.
They look great and we thank you for your prompt delivery.
They will surely be talk of the event… great job! ;)
If anyone asks – we will 100% give your company creds!!!
Thank you again,
We received our banner and it looks FANTASTIC!!!! Thank you so much for a great product and a super speedy delivery!!!
I really appreciate your help!
Just got the plastic gift cards in the last hour and they look great!