Consumers will often look at the way your brand presents itself and then use that presentation to make snap judgments about whether or not they want to do business with you. Although we were all taught not to judge a book by its cover, in the real world doing so is just a part of life. With that reality comes the task of finding the perfect font to embody the character of your brand. While that may seem like a difficult undertaking, it can be simple with a few specific considerations.
Choosing the best font for your brand is easier than you think, especially when you start by considering what your brand is all about. What mood would you like to convey to your consumers? Are you a brand that is geared towards an energetic crowd or do you prefer to keep things a little more subdued? The font you choose will ultimately speak volumes about your reputation.
Making yourself a top competitor in any industry is no easy task. It takes absolute transparency, selective marketing, and most importantly it requires that you provide clients with the most unique and beneficial solution to their problems. Your font is something that they will use to determine whether or not your brand can get the job done. Although you definitely want to stand out in the crowd, try to keep in mind that being too outrageous might drive potential clientele away.
As consumers are considering the value of your brand, they will be reading the information you present. Keep in mind that font matters most here. Having two different typefaces is possible but it can be tricky. When two fonts are similar but have slightly varied characteristics it can become a distraction for the reader (A.K.A. possible customer). Choose your brand’s font wisely and gain a loyal follower. Make the wrong decision and lose leads before your offerings are ever even considered.
Picking out the perfect font for your brand does not have to drive you crazy. Even if you don’t know where to start, simply considering how you would like to be perceived is the first step towards success. Once you settle on the right font, Ottawa Print can help with all of business printing needs, from business cards and banners to brochures and catalogs.
I just received the delivery of the adhesive banner. Thanks very much!
I got my business cards and they look great! So thank you for all your hard work.
The business cards were received on time and in the expected state, thank you very much.
I will be happy to use Ottawaprint in the future.
Thanks very much, we just received the order and the business cards look very professional, and my bosses are happy with the result.
We loved the waterproof sticker labels we received a few weeks ago!
I just received the business cards and they look very nice (exactly as I expected them to be).
Much appreciation for your time and service.
Received my business cards today. They look great!
Thank you for the fast and excellent service!
Hello, I just received the delivery. Thank you so much it looks absolutely terrific!
Thank you so much for your help with the signage. Everything has been received and everything looked great!
Got the brochures on Tuesday! Thanks a lot to all of you!
Really appreciate it!
I received the cards, perfect as usual.
I just wanted to take a moment to thank you. The cards just arrived, and they look great!
Wow that was fast! It is perfect.
The Ottawa Aboriginal Coalition loved the banners. You did a great job.
Order just arrived
they are spectacular
Thank you for the poster: I received it and it's super. Can't wait to put it on display
Wow, it arrived already. Your team did that order really fast. Thank you
The posters have been received.
They look great and we thank you for your prompt delivery.
They will surely be talk of the event… great job! ;)
If anyone asks – we will 100% give your company creds!!!
Thank you again,
I just wanted to let you know that we've received the banner and we are very happy with the result. Thank you very much!
Hello. Thank you for your service. I sent my order in and easily uploaded the artwork.
We received our banners today, just wanted to thank you, they look AMAZING!!!
Just got the plastic gift cards in the last hour and they look great!
Thank you very much for the amazing Tent!! Everyone loved the design. And, it was so easy to assemble.
Thank you! You guys are always quick, friendly and on time! Pleasure doing business.
I received my order today. The manuals look great.
Thank you so much!
Tim and Team. I received my business cards today. Great package, great production! I am really pleased with the work.
I received the books last week ... they are Awesome!
Thank you, phenomenal work!
The cards just arrived and they look great!
Just received my banner and it is wonderful. Thank you and look forward to doing business again soon.
We received the business cards and they all look great!
I received the banner yesterday. It looks great and was very fast in terms of turnaround time. Thanks so much!
You guys are great, thanks !
Just to let you know that I received the order of banners today.
Thanks very much for your great service. I'll be sure to recommend should anyone ask me where I got them printed.
THANK YOU – THANK YOU – THANK YOU!!!!!!!!!
It looks AMAZING – we are so impressed with such a tight turn over you were able to make it happen!
We will not hesitate to recommend Ottawa Print to all of our clients!
Thank you so much once again! The sign is perfect!!
I just wanted to thank you guys so much for the banner, we were blown-away by it and we were so excited!!
A quick note to let you know that our banner has arrived and it looks great! Thank you so much for your help and I look forward to working with Ottawa Print again.
The flyers look great! Thank you very much for the business we will keep you in mind again!
Thank you kindly for the great job. We appreciate doing business with your
company. Thank you for taking your time to deliver the banners.
I received the new cards today and I'm happy to say they're great! I'll be sure to use your services again and recommend you to others.
The yearbooks look STUNNING. The quality is top notch.
Thanks, I got the business cards! They look amazing.
I just wanted to say thanks to the team for doing such a great job on the backdrop!
Dear Ottawa Print.
What’s the difference between one on-line printer with the same low priced business card promotion and who really gets the job done for you as they say they will - - - from all the others? …Ottawa Print actually gets the job done. Thanks Ottawa Print for coming through for me so quickly and producing my new cards fast, and delivered to my door within 3 business days - Job Well Done! Appreciated!
Thank you for the quick service.
I appreciate your consistent quality
We've had many, many compliments about our retractable banners. Thank you!
Thank you to the Ottawa Print team for your prompt service. I have our order now. The business cards look great.
We received our banner and it looks FANTASTIC!!!! Thank you so much for a great product and a super speedy delivery!!!
I really appreciate your help!
Wow, this is amazing how fast you were able to get these cards printed and shipped to us.
Thank you for the banner!
You guys did an amazing job, thank you!
I just received my very first order that I placed with you, and wanted to let you know that I am extremely happy with the final product. Being a graphic designer, I have worked with many local printers, and I tend to be very picky, but your service is perfect. It is trimmed properly, the colours look great, and the spot varnish is very precise. On top of that it arrived at my door a day earlier than estimated! I was a little hesitant to place the order at first because I could not believe that I can get 18pt thick cards with a matte lamination at such a competitive price, but I'm so happy with the purchase that my next printing job is already in the works. I will definitely be recommending your services to all my clients. Thank you very much for a great customer experience.
I received the door hangers. They're great -- thank you.
Great job on the banners! They look amazing and I received them in Quebec City on time.
Thanks so much. I love the banner so much!
I had called the number to speak to somebody about getting some cards done and the gentlemen who answered was very kind, patient and helpful. Not too sure what his name was but he walked me through the process and was very pleasant to speak with. My business cards have arrived and I cannot express in words how pleased I am with them. From online order to my door in a week. Just placed a second order to have my vertical ones done for my Macramé pieces. What a fantastic experience. :)
Thanks a lot for the great products! You guys sent us our order in no time!!! I really am satisfied with the quality of the product!
Will definitely refer you
Hello Tim and Team,
Thank you for the Banner print.
The process was easy and the outcome was amazing and right on time.
I would like to thank you for the great product quality of the invitation card I ordered through you.
I wanted to share with you that we received our items recently ordered (A-frame, tablecloths, banners, etc) and I wanted to share that I was impressed about the quick turn around time and the quality of the printing. Your team did a great job!
Thank you for all of your hard work!
We received the banners.
Many thanks. Looks great.
Thank you, the banner looks excellent!
The brochures arrived this morning, and they look wonderful. I'm very happy with the paper and print quality. Thanks for your help!
Thank you so much for your services OttawaPrint.com, for our agency! It is so handy to have a local company that can create our business cards and printed needs so well and in a timely manner. We love the online ordering system that makes it so simple.
The business cards are very nice! I am pleased with the out come yet again.. Prompt and fast delivery!
Thank you again!
Amazing, thanks! I got the other business cards in today as well.