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How to Choose the Best Font for Your Brand

How to Choose the Best Font for Your Brand
Consumers will often look at the way your brand presents itself and then use that presentation to make snap judgments about whether or not they want to do business with you. Although we were all taught not to judge a book by its cover, in the real world doing so is just a part of life. With that reality comes the task of finding the perfect font to embody the character of your brand. While that may seem like a difficult undertaking, it can be simple with a few specific considerations.


#1: What is the Purpose of Your Brand?

Choosing the best font for your brand is easier than you think, especially when you start by considering what your brand is all about. What mood would you like to convey to your consumers? Are you a brand that is geared towards an energetic crowd or do you prefer to keep things a little more subdued? The font you choose will ultimately speak volumes about your reputation.


#2: How Much Do You Want to Stand Out in the Crowd?

Making yourself a top competitor in any industry is no easy task. It takes absolute transparency, selective marketing, and most importantly it requires that you provide clients with the most unique and beneficial solution to their problems. Your font is something that they will use to determine whether or not your brand can get the job done. Although you definitely want to stand out in the crowd, try to keep in mind that being too outrageous might drive potential clientele away.


#3: Does the Font Look Good Next to Your Logo?

As consumers are considering the value of your brand, they will be reading the information you present. Keep in mind that font matters most here. Having two different typefaces is possible but it can be tricky. When two fonts are similar but have slightly varied characteristics it can become a distraction for the reader (A.K.A. possible customer). Choose your brand’s font wisely and gain a loyal follower. Make the wrong decision and lose leads before your offerings are ever even considered.

Picking out the perfect font for your brand does not have to drive you crazy. Even if you don’t know where to start, simply considering how you would like to be perceived is the first step towards success. Once you settle on the right font, Ottawa Print can help with all of business printing needs, from business cards and banners to brochures and catalogs.

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