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5 Tips to Get the Most Out of Your Direct Mail Campaign

5 Tips to Get the Most Out of Your Direct Mail Campaign
With all the competition in every single industry today, it’s important for business owners to practice every available channel to market their products and services as best as they can. While digital means are a popular choice among many brands, there is still something about the printed word that makes it easier for consumers to grasp ideas and consider availing of products and services.

From brochures, catalogues, postcards, newsletters, and much more, direct mail campaigns offer a wide selection of printed material with the main goal of raking in new potential customers. When you print materials, however, you want to make sure that they make a real impact and don’t just end up as trash bin fillers. If you’re looking to get successful results from your direct mail campaign, these five simple tips from Ottawa Print should get you started.


Complete Company and Contact Information

A lot of business make the mistake of forgetting to put important information such as their company name and contact information. Without a call-to-action, your readers might just end up throwing away your direct mail campaign. Make sure you put the right information on an easy-to-see area of your print. Either readers will contact you right away, or keep your print for future reference.


Company Colours and Logo

Your brand identity relies on how well you’re able to incorporate your logo and colours into your prints. By using your logo and company colours in an appealing way, consumers will be more likely to recognize your brand which not only improve trust, but can also increase sales in the future.


Your Promotional Message

Of course, you probably decided to hand out printed materials to draw attention to a promotion or campaign. Make sure readers understand exactly what you’re offering so they’re not left clueless as to why they took your brochures in the first place.


Easy to Understand Instructions and Guidelines

A lot of consumers will be deterred by your campaign if it doesn’t offer clear-cut guidelines on how to avail of the promotion. Ensure to include easy-to-understand instructions so consumers can easily redeem your promotion.


Clear, Eye-Catching, Attractive Design

Handing out poorly printed designs might jeopardize the purpose of your prints, so it’s best to make sure your direct mail campaign is produced by a well-trusted and high-quality printing service like Ottawa Print.

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