With all the competition in every single industry today, it’s important for business owners to practice every available channel to market their products and services as best as they can. While digital means are a popular choice among many brands, there is still something about the printed word that makes it easier for consumers to grasp ideas and consider availing of products and services.
From brochures, catalogues, postcards, newsletters, and much more, direct mail campaigns offer a wide selection of printed material with the main goal of raking in new potential customers. When you print materials, however, you want to make sure that they make a real impact and don’t just end up as trash bin fillers. If you’re looking to get successful results from your direct mail campaign, these five simple tips from Ottawa Print should get you started.
A lot of business make the mistake of forgetting to put important information such as their company name and contact information. Without a call-to-action, your readers might just end up throwing away your direct mail campaign. Make sure you put the right information on an easy-to-see area of your print. Either readers will contact you right away, or keep your print for future reference.
Your brand identity relies on how well you’re able to incorporate your logo and colours into your prints. By using your logo and company colours in an appealing way, consumers will be more likely to recognize your brand which not only improve trust, but can also increase sales in the future.
Of course, you probably decided to hand out printed materials to draw attention to a promotion or campaign. Make sure readers understand exactly what you’re offering so they’re not left clueless as to why they took your brochures in the first place.
A lot of consumers will be deterred by your campaign if it doesn’t offer clear-cut guidelines on how to avail of the promotion. Ensure to include easy-to-understand instructions so consumers can easily redeem your promotion.
Handing out poorly printed designs might jeopardize the purpose of your prints, so it’s best to make sure your direct mail campaign is produced by a well-trusted and high-quality printing service like Ottawa Print.
I just wanted to let you know that we've received the banner and we are very happy with the result. Thank you very much!
Thanks a lot for the great products! You guys sent us our order in no time!!! I really am satisfied with the quality of the product!
Will definitely refer you
I appreciate your consistent quality
We loved the waterproof sticker labels we received a few weeks ago!
Thank you so much for your services OttawaPrint.com, for our agency! It is so handy to have a local company that can create our business cards and printed needs so well and in a timely manner. We love the online ordering system that makes it so simple.
You guys are great, thanks !
Just to let you know that I received the order of banners today.
Thanks very much for your great service. I'll be sure to recommend should anyone ask me where I got them printed.
We've had many, many compliments about our retractable banners. Thank you!
I just received the business cards and they look very nice (exactly as I expected them to be).
Much appreciation for your time and service.
I received the door hangers. They're great -- thank you.
I received the cards, perfect as usual.
We received our banners today, just wanted to thank you, they look AMAZING!!!
The brochures arrived this morning, and they look wonderful. I'm very happy with the paper and print quality. Thanks for your help!
The posters have been received.
They look great and we thank you for your prompt delivery.
They will surely be talk of the event… great job! ;)
If anyone asks – we will 100% give your company creds!!!
Thank you again,
The business cards were received on time and in the expected state, thank you very much.
I will be happy to use Ottawaprint in the future.
The flyers look great! Thank you very much for the business we will keep you in mind again!
I just wanted to take a moment to thank you. The cards just arrived, and they look great!
Just received my banner and it is wonderful. Thank you and look forward to doing business again soon.
Wow, this is amazing how fast you were able to get these cards printed and shipped to us.
Thank you to the Ottawa Print team for your prompt service. I have our order now. The business cards look great.
We received the business cards and they all look great!
Thank you so much once again! The sign is perfect!!
Hello. Thank you for your service. I sent my order in and easily uploaded the artwork.
Thanks, I got the business cards! They look amazing.
We received the banners.
Many thanks. Looks great.
I got my business cards and they look great! So thank you for all your hard work.
I would like to thank you for the great product quality of the invitation card I ordered through you.
Received my business cards today. They look great!
Thank you kindly for the great job. We appreciate doing business with your
company. Thank you for taking your time to deliver the banners.
Thanks so much. I love the banner so much!
Order just arrived
they are spectacular
I just wanted to say thanks to the team for doing such a great job on the backdrop!
Thanks very much, we just received the order and the business cards look very professional, and my bosses are happy with the result.
Hello, I just received the delivery. Thank you so much it looks absolutely terrific!
You guys did an amazing job, thank you!
The cards just arrived and they look great!
I just received my very first order that I placed with you, and wanted to let you know that I am extremely happy with the final product. Being a graphic designer, I have worked with many local printers, and I tend to be very picky, but your service is perfect. It is trimmed properly, the colours look great, and the spot varnish is very precise. On top of that it arrived at my door a day earlier than estimated! I was a little hesitant to place the order at first because I could not believe that I can get 18pt thick cards with a matte lamination at such a competitive price, but I'm so happy with the purchase that my next printing job is already in the works. I will definitely be recommending your services to all my clients. Thank you very much for a great customer experience.
I received the banner yesterday. It looks great and was very fast in terms of turnaround time. Thanks so much!
I received the new cards today and I'm happy to say they're great! I'll be sure to use your services again and recommend you to others.
THANK YOU – THANK YOU – THANK YOU!!!!!!!!!
It looks AMAZING – we are so impressed with such a tight turn over you were able to make it happen!
We will not hesitate to recommend Ottawa Print to all of our clients!
Just got the plastic gift cards in the last hour and they look great!
Wow that was fast! It is perfect.
Dear Ottawa Print.
What’s the difference between one on-line printer with the same low priced business card promotion and who really gets the job done for you as they say they will - - - from all the others? …Ottawa Print actually gets the job done. Thanks Ottawa Print for coming through for me so quickly and producing my new cards fast, and delivered to my door within 3 business days - Job Well Done! Appreciated!
Thank you for the quick service.
We received our banner and it looks FANTASTIC!!!! Thank you so much for a great product and a super speedy delivery!!!
I really appreciate your help!
I just received the delivery of the adhesive banner. Thanks very much!
Hello Tim and Team,
Thank you for the Banner print.
The process was easy and the outcome was amazing and right on time.
The business cards are very nice! I am pleased with the out come yet again.. Prompt and fast delivery!
Thank you again!
Wow, it arrived already. Your team did that order really fast. Thank you
Thank you! You guys are always quick, friendly and on time! Pleasure doing business.
A quick note to let you know that our banner has arrived and it looks great! Thank you so much for your help and I look forward to working with Ottawa Print again.
Got the brochures on Tuesday! Thanks a lot to all of you!
Really appreciate it!
Amazing, thanks! I got the other business cards in today as well.
Thank you for the fast and excellent service!
Tim and Team. I received my business cards today. Great package, great production! I am really pleased with the work.
I received the books last week ... they are Awesome!
Thank you, phenomenal work!